Brand Target Launches New Product Line for NuSmile

For 2012, NuSmile is introducing a new zirconia crown and Brand Target is launching the new product through a mix of marketing, video, advertising and social media. NuSmile’s new product called NuSmile ZR, is the only product of its kind available in the US. ‘We’re really excited about this product launch,’ states agency principal Matthew Petchel. ‘Launching new products and helping clients stand out from the crowd through an integrated marketing campaign is what we do all day long.’