Brand & Marketing Strategist, Matthew Petchel

Speaker, Published Author, Entrepreneur


A creative professional with extensive experience creating, developing and implementing innovative marketing and advertising strategies for dental equipment companies. Exceptional communication skills and proven leadership qualities for successful and timely completion of complex integrated marketing campaigns and executing innovative ideas through marketing communications. Unique blend of business and creative who excels at seeing the big picture, establishing lasting relationships with clients and getting things done.


Brand Target Marketing

Matthew is the Principal and Creative Director at Brand Target – a creative marketing & branding agency focused in the dental industry. Brand Target works collaboratively with dental equipment manufactures to launch new products and market existing products in new and exciting way. Brand Target has 15 years of dental industry experience and has worked with Sirona, CEREC, KaVo, Pelton & Crane, KaVo Kerr Group, Isolite Systems, MacPractice, iCAT, NuSmile and many more.

Before landing in the dental industry, Matthew was the Director of Marketing for a financial services company in Austin, Texas, an art director at a consumer ad agency in Dallas, Texas and also founded an internet startup in

2000 that failed miserably.


• Unique combination of business and creative

• Multi-tasking creative thinker

• Solution-focused decision maker

• Results oriented leader

• Problem solver



Phone: (704) 996-9281



Book: Branding In Practice



• CEREC 30

• CEREC 27

• Pelton & Crane DTE Event (2013)

• Henry Schein Social Media & Internet Workshop (Greenville, SC – 2012)